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Which is Best: Trendy and Appealing or Boring and Well Optimized Web Design

One of the most important things you need to know about web design is that there are two major components, which tower with their importance above everything else. And these are appeal and functionality. According to one statistic, human mind registers visual information 60,000 quicker than a textual one, which means that by the time your…

20 Out-of-the-Box Holiday Promotion Ideas Using Web Push [E-Commerce]

December is around the corner and you need to start thinking about your holiday promotion ideas if you haven’t already. To make things easier for you, I’ve put together a list of ideas that could inspire your web push notification campaigns this holiday season. Without further ado, let’s get straight to it! 1. Deal of…

Influencer Marketing for Rookies [Where to Start and What Mistakes to Avoid]

Influencer marketing took 2016 by storm and became a buzzword in digital marketing conversations, leaving those who haven’t joined the bandwagon behind. According to the recent report by Linqia, 86% of marketers are already working with influencers and 94% of them find this marketing approach effective. Understanding influencer marketing Influencer marketing is a form of…

38 Experts Share How to Use Web Push Notifications [tips from the best experts]

There are very few people in the marketing space who actually know how to use web push notifications to get the best results. Browser push notifications have been around the block for quite a while but very few of us actually know why they should be used and what purpose they serve. So we asked…

10 Tips to Get Your Store Ready for Black Friday Cyber Monday Craze

Preparing and running a successful Black Friday Cyber Monday sale can cause a lot of stress for many online store owners. Especially now, that this biggest shopping day of the year is slowly turning into a holiday. Nevertheless, every year more and more online retailers are joining this bandwagon in hopes of making some profit. Truth…

11 Simple And Surprisingly Effective Ways to Reduce Cart Abandonment

Window shoppers toss items into their carts and then abandon them for many different reasons. If you are not taking this matter seriously, chances are you are missing out on a potential revenue increase. To take this situation into your own hands, follow these 11 tips that can help you reduce cart abandonment and guide window shoppers…

How Personalized Marketing Can Boost Your Conversions

With growing number of internet businesses, the battle to win customers’ attention has never been as competitive as it is today. As businesses are utilizing different tools to reach out to their target audiences in the most efficient way, more and more marketers agree that the success of these efforts is highly dependent on personalizing…