Compensa prevents sign-up form abandonment with exit overlays
Compensa is an insurance company that offers MTPL (Motor Third Party Liability) online. Their website design is really clean with a sign-up form that is simple and easy to use.
The Compensa brand is well known and trustworthy with an impressive company history. However, in this market segment consumers are focused on price. Compensa noticed that visitors were leaving their sign-up form right after receiving the price offer. A large segment of their potential customers was abandoning Compensa in search for a cheaper offer.
To prevent sign-up form abandonment Compensa installed MaxTraffic Exit Overlays. With an average conversion rate of 9.5% and 150 new customers each month, the boost in Compensa’s online sales has been tremendous.