Targeting and Segments
Page & Category targeting
Show offers in specific pages or categories of your website. Or do the opposite – exclude some specific URLs from a campaign. You can also combine this together with other settings – for example, time spent on page. Most common use case – creating promotions for clients who are abandoning cart or signup form.
Targeting by Device
You can target banners to be shown based on visitors device: desktop, tablet or mobile. If you target desktop users, you can also combine them together with tablet users because they use the same banner size.
New vs Returning Visitors
Segment your visitors based on their status, you can show one offer to new visitors and something different to returning ones. Or go a step further – maybe you have some special for returning clients, who have made an order before.
Target your campaign based on visitor’s country. You can include or exclude as many countries as you wish. That way you can either localize your offers in different languages or if an offer is available only in a specific country, show it only to visitors from this country.
Target by Engagement
You can set to show campaign only to visitors who have spent a specific amount of time in your website or in a specific pageview, or specify – that campaign would be shown only if visitor would have seen at least X pages. By using these targeting settings you can show special offers only to your engaged visitors.
Use custom segments to target visitors based on their age, gender, city, cart value or any other info. Our platform will also show stats – how many visitors are there in each segment.
Use dynamic fields to show completely customized banner content for each unique visitor! Possiblities are endless – you can show visitors name, city, last viewed product image or any custom HTML code.
Use cookie targeting to target specific audiences. For example – logged in users, or those that have made purchases before. Or any other group – depending on what kind of cookies you set.