Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first…
7 Web Push Notification Advantages that Steal the Spotlight from Email [+INFOGRAPHIC]
Over the years email marketing has proven to be an effective way to communicate with clients and prospects. However, now it isn’t the only way stay in touch. With growing recognition and adoption of web push notifications, communication with a…
Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style
Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. To…
7 Features to Look for in Web Push Notification Service Provider
You have decided to implement web push notifications on your site – great! Now you need to pick a service provider that suits your needs the best. You will be surprised to learn how many options there are for you. Which…
9 Examples How to Decrease Mid Form Abandonment Using Exit Intent
To reduce mid form abandonment it is advised to carefully reorganize and simplify the application itself. However, sometimes certain fields need to be filled and the process cannot be simplified. In these cases, exit intent overlays come in really handy….