Category: Digital Marketing

20 Out-of-the-Box Holiday Promotion Ideas Using Web Push [E-Commerce]

December is around the corner and you need to start thinking about your holiday promotion ideas if you haven’t already. To make things easier for you, I’ve put together a list of ideas that could inspire your web push notification campaigns this holiday season. Without further ado, let’s get straight to it! 1. Deal of…

Influencer Marketing for Rookies [Where to Start and What Mistakes to Avoid]

Influencer marketing took 2016 by storm and became a buzzword in digital marketing conversations, leaving those who haven’t joined the bandwagon behind. According to the recent report by Linqia, 86% of marketers are already working with influencers and 94% of them find this marketing approach effective. Understanding influencer marketing Influencer marketing is a form of…

10 Tips to Get Your Store Ready for Black Friday Cyber Monday Craze

Preparing and running a successful Black Friday Cyber Monday sale can cause a lot of stress for many online store owners. Especially now, that this biggest shopping day of the year is slowly turning into a holiday. Nevertheless, every year more and more online retailers are joining this bandwagon in hopes of making some profit. Truth…

How Personalized Marketing Can Boost Your Conversions

With growing number of internet businesses, the battle to win customers’ attention has never been as competitive as it is today. As businesses are utilizing different tools to reach out to their target audiences in the most efficient way, more and more marketers agree that the success of these efforts is highly dependent on personalizing…

Back to School Sale: Last Minute Ideas For Your Business to Make the Most of This Spending Season

While most of us are enjoying the last weeks of summer holidays, online retail businesses are having one of the busiest times of the year with the back to school sales. If your online business hasn’t started a back to school sale yet, don’t worry. Studies have shown that parents are postponing back to school…

10 Marketing Books Every Marketer Should Read in 2017

Even though we are halfway through 2017, it’s never too late to step up your reading game. From learning how to create valuable content and building your business around it, to understanding modern users and developing scalable marketing strategies. All of that and more you can find in these 10 marketing books most of your fellow…

Upselling and Cross-Selling: Differences Explained

Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling is used to encourage the customer to purchase: - more expensive model of the same…