Category: Digital Marketing

5 Really Good Reasons To Start a YouTube Channel for Your Business

It's no secret that YouTube is one of the most popular sites on the Internet. But does its general effectiveness live on beyond people who are just trying to find old episodes of "Full House"? Or who missed a sketch on "Saturday Night Live" and are trying to catch up on Monday morning? In a…

5 Types of Retargeting Strategies [Smart Retargeting Campaign Ideas You Can Steal]

Truth is, the majority of your website visitors won’t convert on their first visit. And if you're not doing anything to change it, you are losing countless opportunities to convert users who have already shown interested in your brand. If you're not ready to part with potential customers that bounced, you need to master the art of retargeting. By…

3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts

B2B marketing often gets a bad rap. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be. In fact, there are many…

The Whats, Whys and Hows of Digital Customer Experience

Digital customer experience today is far more complex than it used to be. Some time ago it was enough for a business to have a functioning website. However, these days customers expect all-around great and seamless experience with a brand across several different digital channels. Understanding digital customer experience Digital customer experience focuses on any kind…

How to Manage and Measure Customer Loyalty

You probably have heard that keeping an existing customer is way easier and more cost-savvy than attracting a new one. But did you know that existing customers tend to spend 67% more than new customers?  When facing facts like this it's becoming clear that customer loyalty is something every business should take seriously. If you are willing on…

20 Out-of-the-Box Holiday Promotion Ideas Using Web Push [E-Commerce]

December is around the corner and you need to start thinking about your holiday promotion ideas if you haven’t already. To make things easier for you, I’ve put together a list of ideas that could inspire your web push notification campaigns this holiday season. Without further ado, let’s get straight to it! 1. Deal of…

Influencer Marketing for Rookies [Where to Start and What Mistakes to Avoid]

Influencer marketing took the last couple of years by storm and became a buzzword in digital marketing conversations, leaving those who haven’t joined the bandwagon behind. According to the recent report by Linqia, 86% of marketers are already working with influencers and 94% of them find this marketing approach effective. Understanding influencer marketing Influencer marketing is…