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5 Types of Retargeting Strategies [Smart Retargeting Campaign Ideas You Can Steal]

Truth is, the majority of your website visitors won’t convert on their first visit. And if you're not doing anything to change it, you are losing countless opportunities to convert users who have already shown interested in your brand. If you're not ready to part with potential customers that bounced, you need to master the art of retargeting. By…

3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts

B2B marketing often gets a bad rap. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be. In fact, there are many…

The Whats, Whys and Hows of Digital Customer Experience

Digital customer experience today is far more complex than it used to be. Some time ago it was enough for a business to have a functioning website. However, these days customers expect all-around great and seamless experience with a brand across several different digital channels. Understanding digital customer experience Digital customer experience focuses on any kind…

Live by These Rules if You Want to Nurture Leads

With so much competition on the Internet, you’ve got to reach out to the customers to nurture your relationship with them. Leads are in demand, and most of the time they know it. You’re not the only seller in your business that’s knocking on their door. In today’s digital age, consumers are no longer impressed only by…

How to Manage and Measure Customer Loyalty

You probably have heard that keeping an existing customer is way easier and more cost-savvy than attracting a new one. But did you know that existing customers tend to spend 67% more than new customers?  When facing facts like this it's becoming clear that customer loyalty is something every business should take seriously. If you are willing on…

Which is Best: Trendy and Appealing or Boring and Well Optimized Web Design

One of the most important things you need to know about web design is that there are two major components, which tower with their importance above everything else. And these are appeal and functionality. According to one statistic, human mind registers visual information 60,000 quicker than a textual one, which means that by the time your…

20 Out-of-the-Box Holiday Promotion Ideas Using Web Push [E-Commerce]

December is around the corner and you need to start thinking about your holiday promotion ideas if you haven’t already. To make things easier for you, I’ve put together a list of ideas that could inspire your web push notification campaigns this holiday season. Without further ado, let’s get straight to it! 1. Deal of…