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7 Web Push Notifications Advantages that Steal the Spotlight from Emails

Over the years email marketing has proven to be an effective way to communicate with clients and prospects, but now it isn’t the only way stay in touch. With growing recognition and adoption of browser push notifications, communication with a prospect is transforming. Lately, more and more marketers ask which is better? There are many…

Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style

Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. One of the steps you need to take to build strong, cohesive and consistent brand identity…

7 Features to Look for in Web Push Notification Service Provider

You have decided to implement web push notifications on your site – great! Now you need to pick a service provider that suits your needs the best. You will be surprised to learn how many options there are for you, which might also leave you wondering why one is better than the other. To make…

9 Examples How to Decrease Mid-Application Abandonment Using Exit Intent

There are many ways to deal with mid application abandonment. Usually it is advised to carefully reorganize and simplify the application itself. However, sometimes certain fields need to be filled and the process cannot be simplified. In these cases, exit intent overlays come in really handy. Why? Exit intent overlays are meant to capture attention…

UPDATE: URL Targeting for Push Notifications is Here!

Long awaited URL targeting for push notifications is now live! And here is all you need to know about it. What is URL targeting for web push notifications? URL targeting allows you to target your push messages based on pages subscriber has previously visited on your site. Judging by the pages subscriber has visited on…

5 Tips for Writing E-commerce Product Descriptions that Sell

Let’s face it – e-commerce is big. According to calculations, e-commerce sales are projected to double by 2 trillion US dollars and reach 4 trillion US dollars in revenue by 2020. As e-commerce market is steadily growing, more and more companies want to share a piece of the cake (the cake being paying and returning…

How UX can Help You Maximize Your CRO

The primary goal for majority of websites is to convert. Whether that be purchasing a product, signing up for the email newsletter, or downloading a document, most websites are designed with a desired action in mind.

Continue reading How UX can Help You Maximize Your CRO