Category: Conversion Rate Optimization

Which is Best: Trendy and Appealing or Boring and Well Optimized Web Design

One of the most important things you need to know about web design is that there are two major components, which tower with their importance above everything else. And these are appeal and functionality. According to one statistic, human mind registers visual information 60,000 quicker than a textual one, which means that by the time your…

11 Simple And Surprisingly Effective Ways to Reduce Cart Abandonment

Window shoppers toss items into their carts and then abandon them for many different reasons. If you are not taking this matter seriously, chances are you are missing out on a potential revenue increase. To take this situation into your own hands, follow these 11 tips that can help you reduce cart abandonment and guide window shoppers…

Is Your Bounce Rate High and What to do About it

A high bounce rate usually indicates that there might be something wrong with your website or communication strategy. You either aren’t attracting the right site visitor or the visitors coming don’t find what they are looking for. But is your bounce rate actually high? And if it is, what should you do about it? But let's start from…

5 Most Common Reasons Why Your Website Conversion Rate is Low

The primary goal of most websites is to convert incoming visitors into customers. Chances are your marketing efforts are successfully bringing new traffic to your site.  But do you see an increase in a number of qualified leads? If no, you are probably facing a problem most websites do. Incoming visitors are not sticking around…

7 Tricks to Boost Your Revenue Using Sales Psychology

It's not a secret that good marketers and sales representatives have to master the art of human behavior and psychology in order to reach desired conversion results easier. And even though presenting the offer in the most appealing way for the customer requires extra effort, it can be achieved using basic psychological principles. 1. Leave…

Call to Action 101 [The Ultimate Guide To Get Your Visitors Clicking]

Call-to-action or CTA is a short combination of words which captures the attention of the prospect and encourages him to take a certain action which eventually leads to conversion. Assuming that your website visitors know what should be their next step is wrong and outdated. Today every website should have call-to-action that suggests the prospect what he needs to…

Telemarketing VS. Email Marketing: Is There An Ultimate Winner?

Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first started as an innocent try of housewives to sell cookies over the phone, in 1965…