It’s not a secret that good marketers and sales representatives have to master the art of human behavior and psychology in order to reach desired conversion results easier. And even though presenting the offer in the most appealing way for…
Call to Action 101 [The Ultimate Guide To Get Your Visitors Clicking]
Call-to-action or CTA is a short combination of words which captures the attention of the prospect and encourages him to take a certain action which eventually leads to conversion. Assuming that your website visitors know what should be their next step is wrong…
UPDATE: Everything Web Push Notifications – Buttons, Auto Hide & More!
We have more news for web push notification users. With a recent update, we’ve added a couple of small yet important features, including: Buttons You can now send push notifications that have buttons. This option gives your subscribers a chance…
5 Web Push Notifications Myths Busted – Facts & Statistics
Web push notifications are one of the highest converting marketing channels out there that can significantly increase sales for online businesses. And even though the adaptation of web push is expanding rapidly amongst online business, there still are a lot…
Upselling and Cross-Selling: Differences Explained
Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling…