Category: Conversion Rate Optimization

Telemarketing VS. Email Marketing: Is There An Ultimate Winner?

Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first started as an innocent try of housewives to sell cookies over the phone, in 1965…

5 Tips for Writing E-commerce Product Description that Sell

Let’s face it – e-commerce is big. According to calculations, e-commerce sales are projected to double by 2 trillion US dollars and reach 4 trillion US dollars in revenue by 2020. As e-commerce market is steadily growing, more and more companies want to share a piece of the cake (the cake being paying and returning…

User Experience Optimization – The Ultimate Guide [Conversion Funnel Optimization 101]

Companies often spend millions on customer acquisition but very little time and money on user experience optimization. If your site has thousands of visitors but very few or no sales - this post is for you. Here you will find the following: How to know if you need user experience optimization; Where to place your…

Press Here Button Design – High Converting CTA [step-by-step] guide

When it comes to designing high converting press here button, there is no golden rule to follow which guarantees ultimate success. Different markets have different audiences, therefore different things must be taken into consideration in a process of great press here button design. 1. Color Numerous studies have confirmed that different colors can inspire different emotions. Therefore,…

How To Run A/B Test For Exit Intent Overlays

Let’s say you have started using exit intent overlays to increase the conversions on your website. After some time you realize that the overlays are not performing as good as you expected. Even though your banners are outstanding, CTR is low and you are not sure why. Making an assumption that you know what works…

Create Purchase Button that Sells – 4 Stellar Tips to Improve Conversions

It will take a while to create purchase button that sells. It's far from easy. Internet users encounter numerous invitations to try different products and services on daily basis. By now they are more knowledgeable and not so easily approachable. Finding right words to use in your purchase button can be challenging, but putting time…

4 Buyer Modalities & How to Rocket Your Sales With Exit-Intent Popups

Very few of us who remember the theory behind Buyer Modalities and how that affects our sales; even fewer of us know how to use the theory to improve the conversion rate. This article details 4 buyer modalities and how they can be used to rocket your sales. The general rule of thumb in online marketing…