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UPDATE: Everything Web Push Notifications – Buttons, Auto Hide & More!

We have more news for web push notification users. With a recent update, we’ve added a couple of small yet important features, including: Buttons You can now send push notifications that have buttons. This option gives your subscribers a chance to interact with a message by taking an action that is more relevant to their…

5 Web Push Notifications Myths Busted – Facts & Statistics

Web push notifications are one of the highest converting marketing channels out there that can significantly increase sales for online businesses. And even though the adaptation of web push is expanding rapidly amongst online business, there still are a lot of misconceptions about the technology. It is about time to bust the myths that could be…

Upselling and Cross-Selling: Differences Explained

Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling is used to encourage the customer to purchase: - more expensive model of the same…

Telemarketing VS. Email Marketing: Is There An Ultimate Winner?

Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first started as an innocent try of housewives to sell cookies over the phone, in 1965…

7 Web Push Notification Advantages that Steal the Spotlight from Email [+INFOGRAPHIC]

Over the years email marketing has proven to be an effective way to communicate with clients and prospects. However, now it isn’t the only way stay in touch. With growing recognition and adoption of web push notifications, communication with a prospect is transforming. Lately, more and more marketers ask which is better?   Easy subscription…

Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style

Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. To build strong, cohesive and consistent brand identity you need to define voice, tone and style…

7 Features to Look for in Web Push Notification Service Provider

You have decided to implement web push notifications on your site – great! Now you need to pick a service provider that suits your needs the best. You will be surprised to learn how many options there are for you. Which might also leave you wondering why one is better than the other. To make things…