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9 Articles How Lead Aggregation Software Can Automate Prospecting

Over the years we have gathered a wealth of wisdom on how to use exit-intent popups as lead aggregation software. And most importantly, about how to automate lead generation. And with all of this information summarized in one article, you too should be able to become an expert in B2B or B2C lead generation. Moreover, you will…

7 Tricks to Boost Your Revenue Using Sales Psychology

It's not a secret that good marketers and sales representatives have to master the art of human behavior and psychology in order to reach desired conversion results easier. And even though presenting the offer in the most appealing way for the customer requires extra effort, it can be achieved using basic psychological principles. 1. Leave…

Call to Action 101 [The Ultimate Guide To Get Your Visitors Clicking]

Call-to-action or CTA is a short combination of words which captures the attention of the prospect and encourages him to take a certain action which eventually leads to conversion. Assuming that your website visitors know what should be their next step is wrong and outdated. Today every website should have call-to-action that suggests the prospect what he needs to…

UPDATE: Everything Web Push Notifications – Buttons, Auto Hide & More!

We have more news for web push notification users. With a recent update, we’ve added a couple of small yet important features, including: Buttons You can now send push notifications that have buttons. This option gives your subscribers a chance to interact with a message by taking an action that is more relevant to their…

5 Web Push Notifications Myths Busted – Facts & Statistics

Web push notifications are one of the highest converting marketing channels out there that can significantly increase sales for online businesses. And even though the adaptation of web push is expanding rapidly amongst online business, there still are a lot of misconceptions about the technology. It is about time to bust the myths that could be…

Upselling and Cross-Selling: Differences Explained

Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling is used to encourage the customer to purchase: - more expensive model of the same…

Telemarketing VS. Email Marketing: Is There An Ultimate Winner?

Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first started as an innocent try of housewives to sell cookies over the phone, in 1965…