Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling…
Telemarketing VS. Email Marketing: Is There An Ultimate Winner?
Both, telemarketing and email marketing has been around for quite some time and are still widely used to spark a conversation with potential clients. But not every marketer agrees the two can compete. A quick history lesson What has first…
7 Web Push Notification Advantages that Steal the Spotlight from Email [+INFOGRAPHIC]
Over the years email marketing has proven to be an effective way to communicate with clients and prospects. However, now it isn’t the only way stay in touch. With growing recognition and adoption of web push notifications, communication with a…
Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style
Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. To…
7 Features to Look for in Web Push Notification Service Provider
You have decided to implement web push notifications on your site – great! Now you need to pick a service provider that suits your needs the best. You will be surprised to learn how many options there are for you. Which…