Author: Emily Brown

Online sales, conversion rate optimization and digital marketing. Marketing Assistant at MaxTraffic.

Creating Content That Sells – Guide to Content Marketing that Brings Leads

Nowadays, the online marketplace is incredibly commercial. The focus is on sales, and building a community, interacting with it and offering solutions to real problems that grows outwards from it. Creating content that sells often times is so difficult that we forget about its importance. Why? There are examples of companies that started out as…

Sales Anxiety? 3 Tips how to get over cold calling anxiety

    Dealing with sales anxiety can be difficult, no matter how experienced you are at your sales roll. Dry pipeline and how to get over cold calling anxiety are the main causes for being stressed for not meeting your sales targets. This post covers 3 issues that every sales person sooner or later has…

Why Mobile Matters – And How 3 Tweaks can Help to Get More Traffic

Analysts started predicting the rise of mobile traffic and explaining why mobile matters. Already back in 2008, Mary Meeker, a famous digital business analyst at Kleiner Perkins Caufield Byers predicted that mobile users would surpass fixed Internet access traffic by 2014. It’s 2017 now, and we’re faced with the fact that we are indeed past the tipping…

Online Shopping Cart Problem – Why & How to fix Cart Abandonment

7 out of 10 eCommerce stores suffer from online shopping cart problem. In fact, cart abandonment is so deadly for e-shops that it's one of the most common causes for online stores going out of business. And nobody knows Why it happens or How to fix it.. That is, Until now! Shopping cart abandonment is…

How to Upsell Products – The Fine Art of Selling More

When people buy, they experience a dopamine release, which, to put it bluntly, makes them feel good. Through your efforts as a marketer, you’ve fought hard to capture your prospect’s attention, create interest and ultimately get them to finalize a purchase. Then, all of a sudden, the initial awkwardness is gone, and your client actually…

B2B Website Best Practices – What Makes Up A Business Page

The challenge of selling in B2B niche is that the purchase of your products will always be high consideration decisions. Your prospects need quite a lot of specific information before they become a client. This is the main difference from B2C products, where brand recognition and image play a much larger role. Therefore your site…

What is Brand Personality and How to find your Style

If you are starting your own business, wondering what is brand personality and trying to be unique - this article will definitely set you straight. Every company whether it’s a start-up or an industry giant needs their own voice. The brand personality that permeates all your marketing materials, communication and products becomes what is associated…