Author: Guest Contributor

5 Really Good Reasons To Start a YouTube Channel for Your Business

It's no secret that YouTube is one of the most popular sites on the Internet. But does its general effectiveness live on beyond people who are just trying to find old episodes of "Full House"? Or who missed a sketch on "Saturday Night Live" and are trying to catch up on Monday morning? In a…

3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts

B2B marketing often gets a bad rap. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be. In fact, there are many…

Live by These Rules if You Want to Nurture Leads

With so much competition on the Internet, you’ve got to reach out to the customers to nurture your relationship with them. Leads are in demand, and most of the time they know it. You’re not the only seller in your business that’s knocking on their door. In today’s digital age, consumers are no longer impressed only by…

Which is Best: Trendy and Appealing or Boring and Well Optimized Web Design

One of the most important things you need to know about web design is that there are two major components, which tower with their importance above everything else. And these are appeal and functionality. According to one statistic, human mind registers visual information 60,000 quicker than a textual one, which means that by the time your…