The challenge of selling in B2B niche is that the purchase of your products will always be high consideration decisions. Your prospects need quite a lot of specific information before they become a client. This is the main difference from…
What is Brand Personality and How to find your Style
If you are starting your own business, wondering what is brand personality and trying to be unique – this article will definitely set you straight. Every company whether it’s a start-up or an industry giant needs their own voice. The…
How to Write an Email Sequence that Sells [guide to email automation]
Learning how to write an email sequence that sells is one of the most important tasks every digital marketer must learn. So, we decided to give you a hand. Hopefully, you’ve read our articles on what sales funnels are, and…
How to Set up a Squeeze Page – Detailed Guide [+Squeeze Page Examples]
Learning how to set up a squeeze page is a lot easier than you though. Follow these tips and you will be “squeezing” that traffic by the end of this article. Hello there, and welcome to the second post in the…
Increase Profit from Pop-up Testing [exit popup a/b testing secrets revealed]
How do you know which design, message and CTA brings more leads? Without exit intent pop-up testing – you don’t. Split testing is one of the oldest marketing or, more appropriately, decision-making tools in the world. Imagine a pack of…