Category: Digital Marketing

Influencer Marketing for Rookies [Where to Start and What Mistakes to Avoid]

Influencer marketing took the last couple of years by storm and became a buzzword in digital marketing conversations, leaving those who haven’t joined the bandwagon behind. According to the recent report by Linqia, 86% of marketers are already working with influencers and 94% of them find this marketing approach effective. Understanding influencer marketing Influencer marketing is…

10 Tips to Get Your Store Ready for Black Friday Cyber Monday Craze

Preparing and running a successful Black Friday Cyber Monday sale can cause a lot of stress for many online store owners. Especially now, that this biggest shopping day of the year is slowly turning into a holiday. Nevertheless, every year more and more online retailers are joining this bandwagon in hopes of making some profit. Truth…

How Personalized Marketing Can Boost Your Conversions

With growing number of internet businesses, the battle to win customers’ attention has never been as competitive as it is today. As businesses are utilizing different tools to reach out to their target audiences in the most efficient way, more and more marketers agree that the success of these efforts is highly dependent on personalizing…

Back to School Sale: Last Minute Ideas For Your Business to Make the Most of This Spending Season

While most of us are enjoying the last weeks of summer holidays, online retail businesses are having one of the busiest times of the year with the back to school sales. If your online business hasn’t started a back to school sale yet, don’t worry. Studies have shown that parents are postponing back to school…

10 Marketing Books Every Marketer Should Read in 2017

Even though we are halfway through 2017, it’s never too late to step up your reading game. From learning how to create valuable content and building your business around it, to understanding modern users and developing scalable marketing strategies. All of that and more you can find in these 10 marketing books most of your fellow…

Upselling and Cross-Selling: Differences Explained

Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling is used to encourage the customer to purchase: - more expensive model of the same…

Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style

Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. To build strong, cohesive and consistent brand identity you need to define voice, tone and style…