While most of us are enjoying the last weeks of summer holidays, online retail businesses are having one of the busiest times of the year with the back to school sales. If your online business hasn’t started a back to…
10 Marketing Books Every Marketer Should Read in 2017
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Even though we are halfway through 2017, it’s never too late to step up your reading game. From learning how to create valuable content and building your business around it, to understanding modern users and developing scalable marketing strategies. All of…
Upselling and Cross-Selling: Differences Explained
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Upselling and cross-selling are popular sales strategies usually used interchangeably. This approach to sales helps to match company’s customers with the products of their interest to build a sustainable business. But what is the difference between the two? Upselling Upselling…
Brand Identity: Understanding the Difference and Importance of Voice, Tone, and Style
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Defining brand identity is a journey every company has to go through in order to increase the value of a company. It comes down to both proving a direction and motivation for the employees, and acquiring new customers easier. To…
5 Tips for Writing E-commerce Product Description that Sell
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Let’s face it – e-commerce is big. According to calculations, e-commerce sales are projected to double by 2 trillion US dollars and reach 4 trillion US dollars in revenue by 2020. As e-commerce market is steadily growing, more and more…