It’s no secret that YouTube is one of the most popular sites on the Internet. But does its general effectiveness live on beyond people who are just trying to find old episodes of “Full House”? Or who missed a sketch…
5 Types of Retargeting Strategies [Smart Retargeting Campaign Ideas You Can Steal]
Truth is, the majority of your website visitors won’t convert on their first visit. And if you’re not doing anything to change it, you are losing countless opportunities to convert users who have already shown interested in your brand. If you’re not ready…
3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts
B2B marketing often gets a bad rap. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have. But, just because B2B products tend…
The Whats, Whys and Hows of Digital Customer Experience
Digital customer experience today is far more complex than it used to be. Some time ago it was enough for a business to have a functioning website. However, these days customers expect all-around great and seamless experience with a brand across…
Live by These Rules if You Want to Nurture Leads
With so much competition on the Internet, you’ve got to reach out to the customers to nurture your relationship with them. Leads are in demand, and most of the time they know it. You’re not the only seller in your business that’s…